Sports fashion has become a revolution and proof of this is that each year continues to break sales records. Society is increasingly aware of having a healthy lifestyle, and all this is reflected in the different fields of everyday life. Influencing fashion.
Sports fashion brands have to compete with more traditional fashion. Therefore, they choose to mix activewear garments with more casual fashion.
Sportswear in Europe is beginning to have a strong identity, becoming a lifestyle trend, no longer seen as an urban style. Its implementation has been greatly strengthened during the year of pandemic and confinement, as sportswear items have prevailed over other garments for their functionality and comfort.
The term Sportswear is often confused with Activewear, but it is not the same thing.
- Sportswear = sportswear
- Activewear = is a concept that refers to the mix of sportswear and casual wear for life situations other than the sports environment.
The production of fabrics for sportswear can cause irreversible damage to the environment. However, sports fashion is reinventing itself with new fabrics, innovating in sustainable fabrics, betting on recycled materials and the use of natural fibers.
Some of the properties that these fabrics should meet are:
- Very light
- Adaptability to the body
- Comfortable
- Soft (to avoid chafing)
- Breathable
- Regulates body temperature
- Quick drying
- Compression capacity
As a result, more and more factories and suppliers are adapting to this trend, specializing in this category.
One of the key garments that have revolutionized fashion are tops and sports bras, which have ceased to be a garment used as underwear during training to be one of the garments considered essential in sports outfits.
→ For Krativas, sports fashion is one of our main categories. Send us your briefing and we’ll get to work!
